Why work with us


Exhibiting abroad is one of the quickest and most cost-effective ways to reach new export customers and rapidly grow your business. Our international sales group is your trusted local partner in delivering your international sales.

Local support and tailored service

With over 20 years’ experience in the African events industry and a dedicated local team that understands the market, we deliver an event experience that is tailored to meet your business’ needs – whether that means taking the pressure off by assisting with logistics, stand build and VISAs, or helping to arrange meetings with your VIP customers; we work with you to understand your business and maximise your ROI. Our events specialists use our unique insight and resources to analyse and understand how your target audiences navigate our exhibitions. 

Face to Face Interaction

In this increasingly digital world, face to face has never been so important. With our recommendations service we will match you with potential buyers and provide you with the platform to get your business in front of thousands of potential customers.

For the Industry, By the Industry

We know events. We also know that the people best placed to advice on how to ensure a successful exhibition for both buyers and sellers alike, are those who work within the industry day in, day out. This is why we select the best in the business for our Advisory Boards and industry partners – no other exhibition organizer has the same high level of local support from both VIP Buyers and Industry Associations. Our events are developed as answers to the  industry demands

Business & Sector Focused

We focus solely on showcasing the best services, products and brands to local buyers. The concentration of professional visitors from this targeted sector approach ensures that everyone you meet at our exhibitions and conferences  will be a useful connection.

Unique visitors with massive buying power

 67% of  industry buyers polled do not travel to international trade fairs – resulting in many countries sending representatives to African countries  to meet with these buyers. Our platforms gives you access to buyers that you won’t meet at any other exhibition.